We recently had a customer come to us, concerned that the pillows we made were not up to standard. The customer wanted the pillows to be ‘fuller’, ‘fluffier’, and to keep their shape better. The initial reaction, which is completely logical, was to have the pillows overstuffed, to put more fill in them. The truth though, is this isn’t a question of putting more fill into a pillow it is a discussion of the type of fill to put into a pillow. This is a common misunderstanding between manufacturers, designers, purchasing agents and more. Therefore we thought we would try to shed a bit of light on this ‘fill’ issue for the benefit of us all.